Press Release

Zigo Leader Wins 2010 Kids Design Award

Presented by Japan Ministry of Economy, Trade and Industry

South Orange, NJ, August 9, 2010: Zigo, Inc. announced today that its breakthrough product, the Leader, was recently honored with the prestigious Kids Design Award in Japan. The Ministry of Economy, Trade and Industry (METI) and the Kids Design Association (a non-profit organization certified by the Cabinet Office) are jointly promoting "kids design", a design concept aimed at promoting children’s safety, security and healthy development and creating a living environment comfortable for families expecting or raising children.

The Kids Design Award is aimed at honoring designs that (1) contribute to children’s safety and security, (2) foster children’s creativity and bright future, and (3) are conducive to child bearing and rearing. In granting the award, the committee appreciated the novelty of the design of the Zigo Leader.

“We are thrilled to receive this recognition,” explained Michal Ehrenreich, SOMA Cycle’s CEO. “The Zigo Leader is a global phenomenon, with units being sold in more than 20 countries. We congratulate our distributor in Japan for applying for and winning this award for the Leader. We feel that we really hit it on all three design points of the competition.”

About My Zigo
Zigo, Inc. is a DBA (Doing Business As) of SOMA Cycle, Inc., a privately owned Delaware corporation with principal offices in New Jersey. The Company's mission is to provide human powered vehicles, strollers, and bicycle trailers for use by active parents or other caregivers along with their children. The Company's first product, the Zigo Leader Carrier Bicycle System, can operate as a three-wheeled carrier bicycle, a stroller, jogging stroller, urban bicycle, or trailer, converting among these modes in less than one minute.

Zigo, Leader, ChildPod and LeaderLink are registered trademarks of SOMA Cycle, Inc.